Unity 101’s very own Srirupa Mukherjee has joined the prestigious radio station Radio Mirchi. Radio Mirchi has been in operation since 1993 and operates in more than 45 cities and has 12 online stations. It’s a Retro station which has dedicated itself to playing music up to the 1990’s.
“It’s a dream come true for a lover of Radio to work for brand who the leader in the pack. The entire dynamics of radio and the mechanics behind the running of a station is where the real action lies. Radio for me has not only being about broadcasting but the countless number of hours, dedication and thinking that goes on behind the scenes. Unity 101 Community Radio has been like a foundation for which I have been very grateful and it holds a special place in my heart. Proud of being a part of that family. I have a fire in the belly to excel along with focus to make a footprint in the airwaves. Its been a learning process over the past few years and every experience is invaluable” says Srirupa.
Srirupa has been inducted as a producer and she will be involved with conceptualizations, programming, structuring, branding, as well as production. The station itself is currently undergoing serious changes, and is going to expand into a few cities like Mumbai, Kolkata, Bangalore and many more. The new frequency will have celebrities such as Om Puri, Usha Uthup, Amitabh Bachchan and many other big names. Srirupa will also be broadcasting over the new frequency as well.
“Here at Unity 101, we are delighted to see another one of our presenters to take all the skills learnt to carve a successful career for their future ahead and Srirupa has certainly achieved a milestone” says Kelly, the project and station manager of Unity 101.